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Welcome To The eBusinessReport

Small business is the heartbeat of our area. We hope you enjoy the eBusinessReport, and that you find this month's articles and tips helpful in growing your business.

Ken White
Sales Manager
760-568-4550
kenwhite@markerbroadcasting.com


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Six Stages Of The Consumer Buying Process And How To Market To Them

Far too often, retailers think that consumer buying is randomized. That certain products appeal to certain customers and that a purchase either happens or it doesn’t. They approach product and service marketing in the same way, based on trial and error. What if there were a distinctive set of steps that most consumers went through before deciding whether to make a purchase or not? What if there was a scientific method for determining what goes into the buying process that could make marketing to a target audience more than a shot in the dark?

The good news? It does exist. The actual purchase is just one step. In fact, there are six stages to the consumer buying process, and as a marketer, you can market to them effectively.
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20 Tips For Improving Productivity Among Small Business Owners
Find ways to improve productivity for you and your team.

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10 Things Great Bosses Do Every Day
People don’t leave bad jobs; they leave bad bosses.
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5 Lessons In Entrepreneurship From Starbucks And Philz Coffee
Emphasize customer experience and create a genuine message.
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How To Give Better Employee Performance Reviews
Performance reviews are an important way to evaluate contributions an employee is making to the company.
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The Biggest Mistakes To Avoid This Tax Season
Tax Day 2017 is nearly upon us.
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6 Successful Entrepreneurs Share How They Deal With Bad Habits
Learning how to deal with your bad habits is crucial as an entrepreneur.
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Conducting Reference Checks On Potential Employees
Reference checks can ensure that applicant is being honest and a good fit for your business.
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How To Use Steve Jobs's Insanely Simple Strategy For Getting What You Want
Overcome your fear of rejection and failure with this three-letter word.

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