minnnewsletter

Welcome To The eBusiness Report

Small business is the heartbeat of our area. We hope you enjoy the eBusinessReport, and that you find this month's articles and tips helpful in growing your business.

Brad Clark

General Sales Manager

763.412.4643

brad@mybobcountry.com

P.S. If you received this in error, or do not wish to receive the eBusiness Report Newsletter please follow the directions at the bottom of this newsletter. The eBusiness Report Newsletter is provided for educational purposes only and does not contain any offers of any type or encourage participation in any commercial activity.

The Likeability Factor In Retail

Customers don’t buy rationally or logically. They buy emotionally. Logic makes us shop. Logic demands we do price comparisons, shop various offers, and do our homework, then think about it before we make our buying decision. In an earlier Segment, we talked about the recent studies showing so much more online research activity by a Customer before they ever enter a store. As retailers, logic is not our ally. When customers shop, they often deal with two basic fears—the fear of making a mistake and the fear of being “sold” something.

These fears are born out of past experiences from other retailers. It is what drives Customers to be more logical in their approach.

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