Welcome To The eBusiness Report

Small business is the heartbeat of our area. We hope you will enjoy the eBusinessReport, and that you find this month's articles and tips helpful in growing your business.

Benjamin P. Smith

Owner & General Manager

570-836-4200

bensmith@gem104.com

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Circana’s 2026 Holiday Study Finds Consumers Spending Selectively, Not Stepping Away

U.S. consumers are entering the 2026 holiday season with a more intentional approach to spending, balancing budget pressures with a continued desire to celebrate, according to the 2026 U.S. Holiday Purchase Intentions Study from Circana, LLC. The study reveals that while shoppers remain focused on value, they are also seeking gifts and experiences that deliver personal relevance, emotional connection, and lasting impact.

The survey of 3,534 U.S. consumers found holiday spending is expected to average $779, compared to $796 last year. While financial pressures continue to influence purchasing decisions, consumers remain committed to holiday celebrations, with more than one in five planning to spend more than $1,000 this season. As a result, Circana expects fourth-quarter holiday spending in 2026 to range from a 1% decline to a 2.5% increase versus 2025, reflecting the balance between ongoing economic pressures and resilient holiday demand.

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The Holiday Business You Can Still Start Before Black Friday

Starting a seasonal business doesn't mean you need to invent an entirely new product.

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Guidance for Employers Navigating Seasonal Hiring

Holiday hiring can create a sense of urgency for employers, but moving too quickly can create more problems than it solves.

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Holiday Season Bookkeeping Tips for Retail and E-commerce

The holiday rush is exciting until the books fall three weeks behind.

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Christmas Card Messages for Clients, Customers and Staff

Short, professional Christmas card messages for clients, customers, employees and business partners.

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U.S. Holiday Spending Outlook – Merry & Mixed

Holiday budgets are declining overall, but financial confidence and spending intentions diverge.

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30 Holiday Email Marketing Ideas

It’s that time of year again, time for hot chocolate, cold weather, and holiday emails by the fire.

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Your Official Guide to Cozying Up For Fall

If you need inspiration to cozy up to fall, we've got you.

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Make Ends Meet This Season

Seasonal workers are relying on temporary work to make ends meet

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US Shoppers Worried About Affording Holiday Gifts

Nearly half say they will borrow money and 27% will take on debt.

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