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Marketing Articles & Videos

Selling With Conviction: Your Brand’s Purpose

Do you ever feel like your prospects aren’t connecting with you? Are you having trouble figuring out how to stand out from your competition?
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5 Ways To Develop The Most Essential Marketing Skill

From what I can tell, most companies focus their marketing efforts on bringing in new customers or clients.
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USP 101: How To Uncover Your Unique Selling Proposition

In today's competitive business environment, there may seem to be a nearly infinite number of options for your potential customers to choose from.
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Referral Partner Marketing: A Seven-Step Approach

Referral marketing is an idea that is hardly new and has the potential for a low-cost / high-impact, yet somehow seems to be pushed to the back-burner by many small businesses.
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TED: 3 Ways To (Usefully) Lose Control Of Your Brand

The days are past when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening that you have no control over.
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9 Ways to Stand Out Among Lower Cost Competitors (Without Lowering Prices)

There are two things we know about how the majority of consumers make their purchasing decisions. It’s no secret that most people want to be getting the appropriate value for what they are paying.
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