Sales Articles & Videos
Caring for customers is a critical element in every business. Most small business owners "get this" but struggle to deliver a consistent, flawless experience to their customers as they grow.
Every student of economics is taught that a business maximizes profits by producing up to the point at which marginal cost equals marginal revenue. This is true in theory -- and irrelevant in practice.
Journey mapping isn't about planning a vacation. As a business coach at Designed Culture and mentor at the Boomtown accelerator, I help startups trace the emotional road that people travel when they buy something.